What you’re investing in

We do the work to find therapists who are a fit for the military community and then we get them certified and networked under our umbrella with Tricare.

All of our therapists practice skills-based therapy, and they’re all vetted by both clinical experts and military spouses. We believe this, plus our honest and transparent profiles is why nearly all of our clients match with a therapist who they connect with on their first try.

Our ethos as a company is to meet people where they are in their mental health, which is why we’re approaching this complex problem with a 3 phase solution.

Phase One
First we’re focused on improving access to therapists for the people who are reaching out for care but can’t get an appointment through existing solutions. This is the product we have in-market today at Fort Campbell, and that we’ll scale to more bases over the next 3 years.

We make money through Tricare who pays on a per session basis for every therapy session a beneficiary has on our platform.

In addition to direct distribution through Tricare, we reach clients through our low-cost, community centric marketing system.

People are nervous about therapy & they’re more likely to choose a therapist or practice that’s been recommended by a friend. That’s why our in-person, community marketing team lead by military spouses and supported by doctors, chaplains and resource groups around each base is designed to make therapy feel like the friend next door.

We build brand awareness through free partnerships and by hosting on-base events like self care nights. These events are how we’ve tapped into true word of mouth spread on base, unlocking our very low CAC. Our Customer Acquisition Cost is around $50 today, and we believe we can get it down to $8 at scale, which is nearly $400 lower than the top competitors in the civilian market.

Phase Two
We learned early in the discovery phase of Swell that the right way to address the roots of the mental health crisis is through a solution that can scale beyond the current limitation of therapist availability. That’s why we’re rolling out our interventional self-guided therapy app next. Built alongside therapists, this product uses daily modules built on evidence-based care principles to reduce symptoms of mental health disorders earlier in the cycle before someone’s ready to see a provider.

We’re pursuing the DoD to pay for this directly through their SBIR program. The DoD has solicited solutions like ours in the past, and we have the product, the contacts and the expertise to win these contracts. In the meantime, we’ve begun development and are rolling out a beta of this program to military spouses for free through our partners in January. 

Phase Three
Did you know you're more likely to develop a mental illness than diabetes? & Yet, while the US has tried & true programs to prevent type 2 diabetes before it's developed, the majority of people who die by suicide have never seen a mental health professional or been diagnosed with a mental illness. We can change that.

Our final phase is self-guided Preventative Care - think trauma resilience training for families before deployments, proactive couples modules that improve communication, and daily games that increase self esteem in kids.